PROJECTS
Macu Morán is an artivist, cultural researcher and art curator. After a long experience as Director of New Markets for artnet Worldwide Corporation in Wall Street, New York, her interests in Art, Science & Technology brought her to specialize in Project Management in order to create & promote sustainable models for the cultural industries in the digital era, through the holding of net-art projects: iMAGERY SPECTRUM · Creative Management
IMAGERY INNOVATION · Digital Revolution Creative Consulting
London, UK
Business Development
Started in 2018
Research on the different aspects of trading where a creative approach is needed within the new paradigm that contemporary society is entering into. This vision board gathers the latest theories of business management and marketing, as well as information about the upcoming sectors that will help to implement the necessary change that we need for a sustainable coexistence.
iMAGERY RESIDENCY - Art meets Science and Spirituality
Koh Samui & Koh Phangan, Thailand
Founder & Director
Started in Jan 2017
Artistic Residency and Spiritual Retreat located in Koh Samui, Thailand, which welcomes visitors from all over the world to its precious location and offers them a period of time to strengthen their connection with nature and enjoy optimal conditions for inspiration, reflexion, and co-creation. Through training and methods that each resident can choose to follow, the project try to asses the increasing nature deficit disorder that so commonly affects nowadays to people living in highly technological societies. Ultimately it aims to build an international community of eco-activists to help reversing the de-naturalization process in which the human being is involved, in order to ultimately dismiss the dramatic consequences that this disconnection is producing to our habitat and to the future of many species, including ours.
iMAGERY SCHOOL · Intellectual and Creative Development
León, Spain & Koh Samui, Thailand
Founder & Researcher
Started in May 2014
Bilingual proficiency program that appropriately integrates a number of methods towards the perceptive and imaginary development of the human being. The curriculum includes activities based upon cognitive development exercises, programmed to promote the sensorial thrive and facilitate the receptive and creative abilities of each individual. Following neuro-linguistic and artistic-metaphoric techniques, multiple intelligences are empowered and the abilities of relaxation, attention focusing, visualization, and memory enhanced, working on possible blockages that interfere with the natural creative flow of human beings and putting into practice innovative thought processes.
iMAGERY AFFAIRS · Contemporary Art Productions
International
Director & Chief Curator
Started in Sep 2007
International Cultural Projects for development. Consulting dedicated to the planning, direction and execution of cultural events for some of the most active cultural venues of the World, in collaboration with artists, critics, curators, collectors, agents and other professionals of the cultural field. Engaging the highest quality of criteria and execution, our endeavors include the organization of specialized Fairs, Festivals, Exhibitions, Screenings, Essays, Publications, Conferences, and Symposiums. Other customized consulting and broadcast services on demand are specifically appropriate for collectors, institutions and contemporary artists.
iMAGERY HEALING · The thriving power of consciousness
Big Island, Hawaii & Koh Phangan, Thailand
Founder & Researcher
Started in Mar 2013
Integrative therapy program towards the holistic evolution of the human being, based on the power of consciousness for transforming individual and collective reality. The journey includes a number of techniques to enhance perception, sensory evolution and creativity, as well as for enhancing the relaxing, visualizing and remembering abilities, working on the possible blockages that hinder the natural creative flow. By exploring perceptions and feelings gathered throughout our longer existence, reconcile emotional conflicts, clear misbeliefs and reset our mind, a higher understanding of reality is achieved, fostering the self-awareness and self-love needed to become our higher self.
iMAGERY HAMPTONS · Local Community Culture
Bridgehampton, NY, USA
Co-Founder & International Relations
Feb 2012 – Dec 2013
Imagery Hamptons was founded on the idea that the proper fusion of creativity and technology would generate an inspirational source on the life and textures of a given region. Found both here on our website and in the App Store, this handcrafted digital guide maps out the nature, culture, stores, restaurants, services, nightlife and special events of the Hamptons, serving as a great starting point to discover that which is cool and proximate.
iMAGERY DIMENSION · Innovative Art Collective
Madrid, Spain & New York, USA
Co-Founder & Director
Started Nov 2010
Alternative realities for the industry of thought
id+affairs> promoting creative endeavors that explore innovative technologies and ideas in collaboration with devoted institutions and professionals under equitable terms.
id+markets> generating and consolidating fair value for contemporary art and innovation, reaching the interest and support of both public and private sectors.
id+rights> encouraging creators to exercise their rights on authorship using licenses that best suit each specific creation, medium and scope.
id+ethics> supporting policies that seek transparency, fair conduct and appropriate procedures among professionals towards a sustainable economy for the intangible.
VideoArtWorld · iMAGERY MOTION
Barcelona, Spain & New York, USA
Founder & Director
Started in Jan 2005
Leader platform for promotion and education of the audiovisual art industry, responsible for formulating and instituting the collection and distribution standards for moving imagery broadly used nowadays within the art market worldwide. Strongly focused on establishing the value of audiovisual art and its historical significance, this online platform constitutes the leading archive for the international audiovisual art market. Since its creation in 2005, our organization has also developed numerous exhibitions, specialized fairs, festivals, publications, conferences, and symposiums for some of the most important art venues in the World.
Development and execution of the project plan / Portal structure design and content cataloging / Content research and editorial team recruitment / International promotion campaigns and press relations / Grants writing / Organization of off-line events in various cities around the World: exhibitions, fairs, festival and symposiums
VIVA Collections on tour
Madrid, Paris, Seoul & Tokyo
Chief Curator
Jan 2009 – Jun 2012
Private collections and galleries inventory on tour through top art venues around the World. Organization of screenings in some of the most eminent Museums & Exhibition Centers from all over the World.
BAC! Barcelona Art Contemporani Festival
Barcelona, Spain
Chief Curator
Feb 2009 – Dec 2010
One of a kind festival of Contemporary Art, bringing to Barcelona Museums top international emerging artists, including the most important art venues of the city and involving all the cultural network of the city.
MARCEL LECRAM · Multimedia Art Research & Electronic Laboratoires
London, UK & Paris, France
International Representative
Feb 2009 – Sep 2010
Leader platform of Multimedia art research and Electronic laboratoires, for Science and technology-based art.
Research of the production centers and exhibition activity of Technology-based art worldwide & Conference organization and moderation at Art Basel Fair.
CUBIC
Madrid, Spain & Hong Kong, China
Executive Director Spain
Jan 2009 – Jan 2010
Visual Systems for Commercial Interior Designs, engineered in Hannover, Germany and produced in Shenzhen, China.
DiVA Fair - Digital & Videoart Fair
Paris, France & New York, USA
Chief Curator
Feb 2008 – Dec 2008
Chief curator for the fair art galleries and parallel events organizer: Symposium IN FOCUS: VideoArt for the 9th Edition of DiVA Fair in New York and Tribute to Wolf Vostell for the 10th Edition of DiVA Fair Paris.
Artnet Worldwide Corporation
Berlin, Germany & New York, USA
New Markets Director
Jun 2001 – Jun 2007
Leader platform for the international art market worldwide.
Sales and accounts management / Sales materials design / Articles writing / International Marketing / Auction clusters organization
E-Loft Paneuropean Academic Start Up (Oetker/Boehringer)
Heidelberg & Berlin, Germany
International Coordinator
Feb 2000 – Oct 2000
Assistant Director for the launch of the Online platform for European students services and academic studies. Online Project Manager / Pan-European teams coordination for marketing, content and development.
MEXICAN EMBASSY · Department of Turism
Buenos Aires, Argentina & Mexico DF, Mexico
Marketing Assistant
Feb 1999 – Oct 1999
South America Secretary of Tourism. Administration / Promotion actions to increase tourism / Diplomatic writing / Events organization
MICROJURIS · Latinamerican Jurisprudence Platform
Puerto Rico, USA & Buenos Aires, Argentina
Merging Process Assistant
Feb 1999 – Oct 1999
Latin-American Law Resourcing Portal.
Project development assistance / Meetings organization / Business intelligence / Advertising briefingsCURATIONS
Art Shows, Fairs, Festivals and Talks on contemporary issues such as technology, gender, politics, and sciences, and more specifically focused on Time-based art, Posthumanism, Feminism, Biocentrism, Spirituality and the spectrum of Consciousness. Her philanthropic endeavor to create alternative realities as cultural curator started at DiVA Fairs New York and Paris, followed by several editions of Barcelona Art Contemporary Festival (BAC!) and VIVA Collections worldwide tour. She has presented exhibition programs and lectures in diverse international venues, such as MANIFESTA European Roaming Biennial, Art|Basel Fair, Centre Pompidou, Fundació Joan Miró, MoCA Seoul, Hara Tokyo, CCCB Barcelona, Wilfredo Lam Havana, MAC Lima, Casa Asia, ICP New York, Fundación Marcelino Botín, Cervantes Institute New York, Arts Santa Mónica Barcelona, Fundación Suñol, University of Cordoba, WHITE BOX New York, KINETICA London, etc.
For more info visit www.imageryaffairs.com
Festival Kronos, Barcelona
A myth is a fantastic way of conveying unconceivable truths and of creating new truths that come into existence in the collective imagery by the beliefs of masses. Humanity has continually created myths to build our dynamic vision of the world, symbolically representing our relationship with the mysteries of life and seeking the longed-for meaning of existence. Myths act as maps, setting the limits of what is considered possible, and their meanings are intrinsically related to their own time. It is the challenge of each generation to find new myths that encompass the understanding of the conquest of truth. Contemporary myths need to include the latest findings of the ever-going research on our reality's very fabric. As Joseph Campbell stated, myths are public dreams and dreams are private myths. Let’s keep dreaming the dream together, expanding the spectrum of conceivable truth for mankind at the imagery revolution age.
Festival Kronos, Barcelona
All tangible and intangible imagery are manifestations of absolute consciousness. Existence is created within the continuous interdependence between psyche and cosmos. Hordes of oscillating thoughts project the movement of the sonic particles that structure the whole. We are what we think, and we create what we believe. Creativity manifests existence following the universal order of sacred geometry observed in the analogies between microcosm and macrocosm that show the fragment in the whole and the whole in the fragment. The cosmos exists in these veils of beauty, and Life follows the melody of the organic code. The complex ingenuity of nature reveals the harmony, balance, and symmetry of the essence of beauty, whispering the truth beyond reality. Thus, Life is Art, and Art the very purpose of existence.
Festival Kronos, Barcelona
Love is Biology, the mere logic of life. That force of attraction supposes the movement of cosmic consciousness and generates the rhythm of existence, gravity among inorganic masses, or love among biological organisms. Every organic and inorganic manifestation participates in this movement that, different from light and sound, exists outside the temporal dimension. This absolute consciousness exercises the vibrational energy that interconnects tangible and intangible existence with the grace of minimal effort, and beauty the biological variable that forces the creation of life. Within this fabric of sonic waves that encompasses the dynamics of material reality, it is not surprising that consciousness does not reside in the mind, but in the electromagnetic frequency of the heart. It is the heartbeat what connects us to universal consciousness and takes us like a magnet to the highest frequency of existence.
Festival Kronos, Barcelona
Humanity is immersed in an imagery revolution, which progress pushes our bit of consciousness towards a drastic change in the perception of visible and invisible reality. Imagination captures the truth before we are able to prove it, and this eternal advance towards a higher understanding of the reality of which we participate presents us a difficult scenario to conceive, forcing us to postpone the mundane conception we have made of time and reality in order to enter into a field of thought that must cover higher summits.
VideoAkt Biennial, Institut Français Auditorium, Barcelona
Selection of audiovisual art produced by international artists deeply connected with nature. The Works of these “Soldiers of Life” emanate their compromise with the environment, their duty of protecting nature and their responsibility in the progressive development of a sustainable civilization within our planet. The direction of scientific and technological developments towards the human thrive is not guaranteed. On the contrary, the interests of a runaway economic greed are driving today’s research and progress. This means a threat for the future of our planet, the human being and Life itself.
Centre Cultura Contemporánea de Barcelona (CCCB), Fundació Miró, Barcelona & Cinemateca Matadero, Madrid
A (his)tory of audiovisual contemporary art created by women from 1944 to 2009. The Indomitable Women selection certainly bespeaks of a passionate process, throughout proposals and reflections developed with the necessary wisdom to allow total freedom of creation under diverse circumstances. Artists with a passion to leave their particular imprints, fearlessly redefining contemporary aesthetics and thought.
Art Basel Fair, Basel
Talk between Michael Doser (CERN Deputy Director) and Don Foresta (Marcel Network of Art and Sicences), organized and moderated by Macu Morán. This extraordinary discussion, precursor of the ARTS-AT-CERN residency where artists and researches can help each other and together explore the realms of reality. Presentation of the Ars Anthology Almanac, a research gathering an international annual index of shows dedicated to Technology-based-Art.
FNAC Barcelona; Rencontres Internationals, Instituto Cervantes, Madrid; DiVA Fair, New York & Paris; Kinetica Art Fair, London & VideoArtWorld Platform, International
The Master-piece: Collecting the intangible heritage and sharing intellectual property. Developing the standards of Video Art collecting, founding pillars of www.VideoArtWorld.com. This revolutionary and pioneering model resolved the handicaps that Videoart had been facing in the art market for the past decades, making worldwide dissemination and distribution of the work fully compatible with a secure and transparent market for private and public collectors, ultimately responsible of preserving this delicate works of intangible art.
XI Edition of Barcelona Art Contemporary Festival BAC!, Casa Asia, Fundación Suñol & Centre Arts Santa Mónica, Barcelona
Time-based Art Festival, with over 450 artworks from all over the World. Time does not stop or repeat itself, it is intrinsically linked to change. In a period in which different artistic, scientific, philosophical and technological disciplines interact freely, finding, creating and dissociating as part of an uncontrollable ritual dance, TIME is introduced as a brush that captivates an increasing number of art lovers, both emissaries and receivers. BAC! succumbs to the overwhelming expansion of one of the most contemporary means of expression. A means which is not only able to sublimate all the senses, in all known dimensions. "Time is the moving image of eternity" - Plato.
Media Lounge of Hot Art Fair, Basel
Dialogue between Anthony Hayden-Guest, Macu Moran and Don Foresta reflecting on appropiation in art history and What Makes a Piece of Art a Masterpiece. Reinterpretation of works has been a common practice in art history, which refer to the original story, while reinventing, reimagining and conferring new meaning to the masterpiece which inspired it.
Digital and Video Art Fair (DiVA), New York
Forum of leading pioneer artists, critics, curators, gallery directors, collectors and other professionals in the field, who provide their most insightful views regarding this moving (and unstoppable) medium, reflecting on relevant topics intrinsic to the origins and significance of Video Art, with a dynamic dialogue emphasizing the challenges that this attractive art form has lived throughout its intense history in terms of conceptualization, production, exhibition, collection and preservation.
Cal Masso, Reus, Tarragona
Talk between Lourdes Fernandez, Director of ARCO Fair and Macu Moran, Director of New Markets for Artnet.com, reflecting on the current methods and structures of the markets of art collecting. The debate revolved around issues such as the impact of capitalism in the development of contemporary art, the speed of trends in current aesthetics and the economic models that different countries provide towards the appropriate development and sustainability of their cultural industries.
MANIFESTA 8 - Centro Párraga, Murcia, Museo Muralla Bizantina, Cartagena & Fundación Pedro Cano, Blanca
This single-channel presentation could be considered as a self-fulfilling prophecy, announcing the imminence of an alternative Europe that, how unsurprising, has always been here. Some of the artworks presented here are stating (in Arabic) that this optional Europe is already "a world that can contain many worlds", as the Zapatistas articulate their own de-colonial perspective. This selection aims at creating awareness beyond the metaphorical; it invites us to think in terms of other genealogies, and to stretch our understanding of the so-called North of Africa beyond the borders of our (programmed) imagination.
MOCA SEOUL, South Korea
Spanish artists reflecting on the emotional uneasiness of the human being and the effects of life energy in motion. Each generation represents certain vital sensitiveness, which confronts and develops former ideologies at the same time (Ortega y Gasset). An evolution configured under a structural form in which the human mass is receptive and limited to accept or oppose the proposals made by individuals with "avant-garde hearts and alert souls, condemned not to ever be fully understood".
Esto es una plaza, Lavapies, Madrid; HUB Madrid, Barrio de las letras, Madrid & Big Screen Plaza, 6th Avenue, New York
Time, relentless. The virtue and defect of mortals. The measurement units of the vital magnitude bring distant cultures to agreement influencing symbolically our long existence in an unperceptive and abstract way: MONDAY: Moon, Night, Femininity, Virginity, Fertility, Hunting, Wildness · TUESDAY: Mars, Fire, War, Army, Weapons, Fecundity · WEDNESDAY: Mercury, Water, Travel, Cultures, Abundance, Goods, Commerce, Volatility · THURSDAY: Jupiter, Wood, Justice, Wisdom, Cosmos, Order, Happiness · FRIDAY: Venus, Metal, Peace, Relaxation, Love, Beauty, Emotions, Dreams · SATURDAY: Saturn, Earth, Agriculture, Time, Chaos, Abstraction, Uncertainty · SUNDAY: Sun, Sky, Light, Truth, Herds, Healing, Muses, Music, Poetry, Art
Festivals: MOUVART, Marseille & Experimenta!, Sao Paulo
A collective reflection about the functions of the metropolis. In an effort to understand the urban realities of our time, and the location of the human being within the cosmos, with the city as point of reference, the exhibition will link pieces of audiovisual art directly connected by this leitmotiv, with the intention to transmit the adaptation ability of the culture to the space. Various reflexions about the evolution of the metropolitan areas, and the interdependences between population and the individual through different utopias, critics and idealizations.
WeArt Festival, Barcelona
Approaches to desire. Illusory Sex brings about many different approaches to sex and erotic actions developed by and towards different profiles. A broad variety of works that try to express the broad variety of tastes into the matter, different strokes for different folks. In an attempt to explicitly show those differences, the selection invites visitors to peep outside of each one’s comfort zone, and understand the motivations behind the different ways of enjoying sex.
Fundación Alianza Hispánica, Madrid & Metrópolis RTVE
A glimpse on the evolution of the medium, interests and researches of an remarkable group of Peruvian artists. A historic selection which attempts to show the important contributions that Peruvian artists have provided to the development of audiovisual art.
Fundación Marcelino Botín, Santander
A selection of fresh works, with brash and indolent touches, which subtly sketches the philosophical impasse that remains after you have forgotten everything you learned. Hip & Cool is a journey that invites us to face life with the lightness of not having done it ever before, recovering the impressionable eyes of children, and the boldness and daring that oblivion allow us to have. Pranks, kite flying, music, grass, water, sun and moon.. Elements that undoubtedly rejuvenate life experience and formulate a new look, fueling delayed feelings and brushing up lost dreams.
Ventana de Apolonio, Soria & Big Screen Plaza, New York
Plastic fluid is a selection of video in its most plastic state: drawing, painting, photography and sculpture expanded in time and movement. Imagery short in words but armed with content able will expand the limits of our visual functionality.
Centre d'Art d'Alcoi (IVAM-CADA), Alcoy
Exhibition of audiovisual works, using water as a preconceiving iconography of the philosophical theories about the flow of time, through works made by different artists at different times. Logic automatically associates water natural state of flow with movement as a Universal law, as well as with the perpetual continuum of transformation of the world as reality
Centre d'Art d'Alcoi (IVAM-CADA), Alcoy
Audiovisual work developed by artist Ana de Alvear (image) and composer Eduardo Polonio (music), that travels through the density of the matter from the smaller elemental particles, the Quarks to the ever growing infinite expansions of our cosmos, passing through all the wonders of the natural world, in a explosion of impacts for our senses that signifies the codes of natural beauty. A work that ethereally captures the whole in the fragment and the fragment in the whole.
Galeria Metropolitana, Barcelona
Since 1990, taxidermist pioneering german artist Iris Schieferstein has worked with dead animals as raw material for her artwork, joining fragments that give life to new creatures with a different meaning and purpose, but always extending the existence and of the flesh that was earlier inhabited by life. In 2004 Macu Moran was invited to present the works of Iris Schieferstein for first time in Spain at the iconic Galeria Metropolitana of Barcelona, pioneer art gallery exhibiting highly technological artworks since the early 90s, directed by Pere Soldevila, founder of the LOOP Fair of Video Art in Barcelona, and a key figure in the Spanish contemporary art history.
EDUCATION
Proficiency in English and Spanish
Basic German, French & Dutch
Morán graduated in International Business at the Rotterdam University of Applied Sciences within the International School of Economics Rotterdam (ISER), focusing her graduation Thesis on the Economic and Evolutive analysis of the Industry and Market of Art. Afterwards she continued her theoretical engagement with the first cycle of Art History bachelor's studies at the Autonomous University of Madrid as well as through the Expert on Art and Communication Post-Degree at the Journalism Faculty of the Complutense University of Madrid, the Fine art Appraisal and Cataloguing studies offered at the New York University, and the Audiovisual and Performing Arts Post-Degree organized by the MACBA Museum and Ramón Llull University of Barcelona. In the recent years she has completed an intensive year course on Liberal Arts at 3rd Ward, Brooklyn, New York, followed by a course of the Open Permaculture School in the Big Island of Hawaii and the Art Therapy international intensive summer course of the Pompeu Fabra University Master at Metáfora, Barcelona.
EBP
European Business Programme
Erasmus University for Applied Sciences
Rotterdam, The Netherlands
European Bachelor in International Management
Bachelor Degree Hogeschool Economishe Studies 1997 - 2001
Thesis Research:
Cultural Capitalism: Commercial, economic, and philosophic challenges for the cultural market in the digital era.
UAM
Universidad Autónoma de Madrid
Madrid, Spain
1st Module of Art History
Bachelor degree 2001 - 2003
UNED
Universidad Nacional a Distancia
Spain
20th Century Contemporary Art
Continuing education course 2001 - 2002
UCM
Universidad Complutense de Madrid
Madrid, Spain
Art Criticism
Contemporary and Emerging Art
Master (2 modules) Art Criticism & Cultural Journalism 2001 - 2002
ART STUDENTS LEAGUE OF NEW YORK
New York, New York
Abstraction & Development of ideas
Drawing from life
Watercolor techniques
Fine Art 2001- 2003
NYU
New York University SCPS
New York, USA
Fine Art Appraisal
Digital Cataloging
Curatorial Praxis
History of Film
Art Appraisal Program 2002 - 2005
ICP
International Center of Photography
New York, USA
Color Photography Handprocessing
Professional Degree 2004 - 2005
MACBA
Museu Art Contemporani Barcelona
Universitat Ramon Llull
Barcelona, Spain
Video Art & Performing Arts Application
Post-Degree 2005 - 2006
FX Animation
Barcelona, Spain
Lightwave 3D modeling & animation
Master Degree 2006 - 2007
3rd Ward Multidisciplinary Art School
Bushwick, Brooklyn, New York, USA
Liberal Arts
Postgraduate education 2012 - 2013
Graphic design: Photoshop, Lightroom, Illustrator, InDesign, FinalCut, AfterEffects, Rhino, Processing & Arduino.
Web & App design: HTML5, CSS3, JQuery, XCode iPhone App Design, Wordpress, Joomla, basic PHP, Omnigraffle & SQL. SEO & Social Media.
Technical production: Furniture design, woodworking, metalworking, textile design, upholstery, apparel patterns, plastic fabrication, renewable wear, and electronic circuits.
Visual Arts: Drawing, Oil painting, Watercolor, Cartooning, Alternative Photographic Methods, Woodcarving, Ceramic Porcelain, Jewelry & Polymers.
Hawaii Alii Woodtailors
Open Premaculture School
Big Island Hawaii, USA
Permaculture training
Online studies 2013
Metáfora & Pompeu Fabra University
Barcelona, Spain
Art Therapy
Intensive Summer Course 2013
SOCIAL
Virtual networks
